Founder-led Sales & Development Coaching
I work alongside early-stage founders as they transition from builder to customer-facing leader. Together we build the judgment, communication, and operating rhythm to confidently lead customer conversations.
With Kadence shortens the learning curve from builder to customer-facing founder.
As AI changes how teams prepare, founders who ask better questions, earn trust, and navigate customer conversations will continue to outperform. That’s what we build.
My career has taken me across cloud computing, M&A technology, and computer vision. Across each, the fundamentals stayed the same: understand buyer behavior, articulate value clearly, and build the habits that create deal momentum.
After moving into sales leadership and coaching early sellers, I saw a strong parallel in the skills first-time founders need to develop while building their companies. I wanted to bring that same developmental approach to founders, and that's where With Kadence began.
Built for founders asking questions like…
- How do I communicate our value more clearly?
- How do I create momentum in my pipeline?
- What should I do differently in my next customer conversation?
- How do I build a repeatable process that scales?
Every engagement is built around your live pipeline.
- Pipeline and deal reviews
- Recorded call feedback
- Mock discovery conversations
- Demo prep and stakeholder mapping
“I was genuinely growing as a salesperson with Julia’s guidance. She helped me understand what to look for on the next sales call, how to follow the journey of a customer’s pain, and how to create more structure around my pipeline.”
Book a 30-minute introductory call.
Book the call